Events Category

Pastry and Bakery on the Rise, Hundreds of Business Owners Join the Seminar

12 September 2019

Hundreds of culinary entrepreneurs, especially pastries and bakeries, joined the baking demo seminar entitled Sriboga Bakery & Pastries Fiesta.

"Bakery Innovation & Digital Smartpreneur" which was held by PT Sriboga Flour Mill at the Grand Asrilia Hotel, Bandung, Thursday (29/8).

Sriboga Customer Center (SCC) as a customer service center as well as the organizer of the event also featured several Chefs, namely Chef Vidya Listyanova from SCC Bandung, Chef Rudi Nasrudin from SCC Semarang, and Chef Bangun Budianto from SCC Yogyakarta along with the main sponsor Chef such as Chef Koko Hidayat from Filma, Chef Dini from Emina Cheese demonstrated a variety of interesting applications using Super Premium class Flour, including Hime (special flour for making bread), and Double Zero (special flour for making pastries).

The applications demonstrated include making Chicken Croissant Cheese (Chickrocheese), Bluder Cheese, Pao Beef Maranggi, Choco Cheese Cookies, and Klepon Cake.

Not only a demonstration of making pastry and bakery, but this activity is also the right moment for PT Sriboga Flour Mill to reintroduce the 1kg packaging size of the Super Premium class flour so that it is more practical and economical for Bakey & UKM, Horeca, Start-Up, business players. and Household in Indonesia.

"We also present a digital business speaker from Google My Business, to share information with invitees regarding the ways and benefits of registering their business on the Google search engine so that they can be seen and increase sales online," said Rike Sundari as General Manager, PT Sriboga Flour. Mill.

Panca Indria Pristiawan, Sales Operations & Support Manager of PT Sriboga Flour Mill added that "This activity is expected to take place for the Bakery industry players and UKM in the bakery sector to take advantage of the Super Premium class flour as superior raw material to produce quality business products," he explained.

During the process of making a number of these menus, the participants paid close attention while leafing through the recipe books that were distributed to see the composition of the raw materials used.

They also actively asked questions related to the menu being demonstrated, knowledge about baking in general, and about the raw materials used to make bakery & pastry products. In addition, visitors are also offered attractive promos from various sales stands at the event.

The Grand Baking Demo Sriboga Bakery & Pastries Fiesta event had previously started in Semarang on 16 July 2019, Surabaya 27 July 2019, Tegal, 21 July 2019 and will be held in 6 other major cities in Indonesia, including in Jakarta, 5 September 2019, Malang 19 September 2019, Solo 3 October 2019, Denpasar 19 October 2019, Purwokerto 14 November 2019, Yogyakarta 5 December 2019.

The place and time will be informed through social media Instagram and Facebook @ Inspirbaking. Various sponsors including Pizza Hut Indonesia, Tokopedia, Ometraco, Magnolium, Prima Jaya Perkasa, and Grand Asrilia Hotel Bandung also supported this activity.