Events Category

Sriboga Educates MSMEs in Improving the Quality of Their Bakery

12 September 2019

The development of the creative industry in the food sector is growing very rapidly with the presence of startups and SMEs in presenting their creative culinary delights to attract their visitors.

It is not uncommon for these small industries to start presenting innovative cakes or contemporary cakes that can be made by hands or by those they give to those around them, understanding this, PT Sriboga Flour Mill by holding Bakery & Pastries baking demo with three chefs at Grand Dafam. Surabaya.

Sriboga Flour Mill is known as the pioneer of the most innovative flour and is the top three producers in Indonesia that have hosted several large industrial companies that have been listed in the Sriboga Food Group, including Pizza Hut, Pizza Hut Delivery, The Kitchen by Pizza Hut, Marugame Udon, and Boat Noodle.

When the baking demo event was held with Sriboga, around 250 participants were very enthusiastic about participating in the activity, the participants will be guided by three chefs who are experts in their fields, namely Chef Deny Panca who demonstrates making chicken croissant cheese (chickcrocheese), Chef Riyandi Suherman who demonstrates john puff pastry, as well as Chef Dwi Winarno with his salted egg chicken pao creation, then Chef Garry from Filma and Chef Ade from Emina Cheese who also demonstrated the making of various breads, and pastries.

Rike Sundari as GM PT. Sriboga explained that the purpose of holding this Baking Workshop event is our effort in educating umkm and startups to be able to find out how to develop a culinary business in serving cakes or cakes of the highest quality.

Then also in the event this time the party collaborated with Google Business to also invite UKM bakery and bakery industry players to be able to market products online which will help them become SMEs that are increasing or advancing in class.

In addition to providing education in the baking demo event, this time also in this activity PT. Sriboga also reintroduced 1 kg of super premium flour packaging that can be used in managing their cakes. With this activity, it is also hoped that industry players and bakery MSMEs can take advantage of this super-premium class flour as superior raw material to produce quality business products.